Join ESMG
Become part of the group that is building the most trusted business services in the UK.

Why should your company join the Everybody Smile More Group?
Our group is home to companies that want to be the most trusted brand in their industry.
When you join ESMG, you will:
- receive governance from our founders, benefitting from their extensive leadership experience
- gain a support team providing bookkeeping, administrative support, recruitment support and all other back-office support (never worry about payroll again!)
- benefit from a highly capable and experienced executive assistant for your company's leader
- receive go-to-market and business development services that benefits from the group's scale and our origins as a marketing consultancy
- have the opportunity to walk away from your business or join our team of business leaders
benefit from the expertise of other companies in the group.
What sort of company should join ESMG?
Companies who join the Everybody Smile More Group should be:
Culture & values
Prepared to accept our values of Dependability, Ownership, Accuracy, Clarity & Joy
Prepared to commit to our mission of making Everybody Smile More
At least three clients that you would describe as 'delighted' with your service
Business characteristics
Your business should be breaking even or making a net loss/profit of 5% (we'll make those numbers a lot better!)
Providing services to businesses
A fully UK-based team
Non-competitive with existing companies within ESMG
Industries of particular interest
We are open to enquiries from all industries but, at this time, we are particularly keen to hear from companies in the following spaces:
- professional/accredited industries: such as law firms and accountancy practices
- on-site trades services: such as cleaning companies, plumbing firms and decorating companies.
Frequently asked questions
No but ESMG expects to own at least 60% of each business in the group. This allows us to ensure that we have sufficient control of the business to install the Entrepreneurial Operating System (EOS) and introduce reforms that will allow us to deliver on our mission and vision. Our expectation is that most companies joining ESMG will be 'under new ownership' with the founder exiting at the point the company joins.
Yes, we will acquire new companies that join ESMG either in whole or in part. This will be at a fair market value and take into account your last three years of business performance. We may or may not incorporate an earn out into the terms of the deal.
We expect that former owners of companies that join the group will not gain shares in ESMG. They may retain some shares in the joining company.
Possibly. We are looking to build the most trusted business services in the UK. Part of that involves having the right people in the right seats. Once we have established the niche for the new company, we will design an accountability chart for the organisation. Employees who are not right for any seat within the company might be offered a seat elsewhere in the group. Regardless, we will treat everyone well and do so consistent with our mission to make Everybody Smile More.
Yes. Joining ESMG is a commitment to building the most trusted brand in your industry. Your business will change as a result. We will probably narrow your focus by concentrating on the sort of work you do best, or we'll narrow the industries that you serve, or reduce the number of services you offer. Focussed companies delight their clients.
Our next brand
ESMG is actively looking for the third business to join our group.
We're looking for companies who want to build the most trusted business services in the UK.
If you're looking to exit your business, your culture is aligned to our Everybody Smile More mission, but you're not performing at the level you would like, then we want to speak with you.