About ESMG

I’m one of the co-founders of the Everybody Smile More Group and our Chief Executive. It’s my responsibility to ensure that our companies are delivering on our vision to become the UK's most trusted business services. 

I’m more a jack of all trades than a master of any! I can write a bit of content, create a basic ad, configure a HubSpot portal or build a website page. While I can’t do any of these things to the same standard as our highly expert team, this breadth of understanding helps me work as a systems architect and identify the right strategy for our clients to move forward.

While working with our clients, I’m always looking for efficiencies that can be introduced into their systems and how those savings can be redeployed to new growth-focused initiatives.

I co-founded the Everybody Smile More Group, and was initially responsible for content creation within ESM Inbound. Having built a strong content team, I now work alongside the Chief Executive to ensure the group continues to grow and to fulfil its core mission to make Everybody Smile More.

ESM has always stood for Everybody Smile More, and it really is at the heart of everything we do — both in terms of how we operate internally, and how we interact with our clients. We treat the Everybody Smile More mantra as our North Star, to ensure that every decision we make and every action we take is aligned with this goal. It’s my job as Chairperson to ensure that we stay on course, and to challenge the Chief Executive if it ever looks like we are in danger of veering in the wrong direction.

I have over 5 years of strategic and front-end user experience with HubSpot CRM, as well as practical inbound marketing knowledge and digital marketing skills. As the Chief Operating Officer in the Everybody Smile More Group and the Managing Director of SpotDev, I’m here to ensure clients are getting the most out of the HubSpot platform, whether that’s streamlining tasks using automation or creating bespoke options for the most complex business models. 

I love getting people excited about the power of the HubSpot platform and providing them with the tools and resources they need to make HubSpot a success for them. Out of the box, HubSpot is an extremely powerful tool, but when it’s customised to align with a client’s business needs and objectives, that’s when the magic happens!

I am the Operations Manager at the Everybody Smile More Group, taking care of all things revenue related and building our extended partnerships worldwide whilst managing our Revenue team.

I have an extensive administrative background, since joining ESM Inbound as an Executive Assistant in early 2021, I have supported with various operational tasks; supporting the Chief Executive and Senior Leadership team, invoicing and accounts, payroll, onboarding new team members and much much more!

I am highly driven and aim to exceed expectations. I bring a friendly, approachable but professional communication style. I have a passion for being organised and in control of what’s going on.

I am responsible for inbound strategy, marketing plans and content generation. I increase lead generation for my clients and help them smash their sales targets. I achieve this by boosting traffic via well-crafted and cleverly optimised content. The content can take the form of pillar pages, blog posts, social media posts, lead magnets, e-guides, ebooks and email marketing. 

I love working with my clients and get real satisfaction from planning and delivering targeted strategies that produce real results. Results to me are increased lead generation every time. A happy client makes me happy.

I've been in Digital Marketing for 12 years including managing large clients, spending multimillion pound media budgets. More recently I've been working in the B2B SaaS space with a wide remit, including website & marketing automation management, where I worked with the Everybody Smile More Group as a client since 2009.

I've now joined the Everybody Smile More Group as an employee in the SpotDev business, where I head up Project Management. I run some of the largest, and most complicated projects, with the awesome team that I've been working with previously.

I’m an Executive Assistant here at the Everybody Smile More Group, supporting the Board and Senior Leadership Team reporting to Kelly Christie, Revenue & Partnership Manager.  

I have wide and varied experience supporting Senior Executives in various industries Media, PR, Marketing, Events and most recently in Facilities Management.

I’m highly organised and love a good list as well as a curiosity for any kind of technology that supports being organised.   

If anyone was to describe me they would say, I’m hard working, reliable, dependable and trustworthy with a wicked laugh.  Laughter and smiling are two of the best medicines and here at ESM Inbound we do a lot of both.

I'm here to make everyone's job a little easier, adding perks and little treats for everyone. 🙂

I am Director of Marketing at ESM inbound which means I have oversight on the marketing division and client strategy to ensure the most commercially effective tactics are being implemented to give our clients the best return on investment.

I have experience generating traffic, conversions and revenue for a myriad of businesses in multiple sectors including B2B, B2C and Ecommerce. It is fair to say that digital marketing, as an industry evolves more rapidly than most but what remains less volatile is your customers. 

That is why we always endeavour to learn about your target market and your current digital marketing strategy in order to deliver recommendations that have a lasting impact.

I am responsible for strategising, planning and creating high-calibre content for our clients. Increasing traffic and lead generation are my goals, and we achieve this through well-crafted, educational and engaging content.

Writing is my absolute passion, but equally I love getting to know our customers through weekly calls and interviews with them, and creating remarkable content on their behalf. Examples of our content include: blog posts, pillar pages, ebooks, lead magnets, social media posts, and email marketing. More than that, I work with our wider teams to build content around a robust marketing strategy to help you achieve your goals.

Having started working at ESM Inbound in early 2018, I have seen the business grow and change a lot. Our expertise and team have increased fast, but our commitment to our clients and the quest to deliver a happy experience has never faltered.

Having been in digital marketing and client services for over seven years, I am responsible for delivering strategic direction, creative problem solving and collaborating with our clients to reach their goals and provide them with joy.

From quality assurance to project administration, I am here to offer my assistance to my colleagues in any way that I can.

Everybody at SpotDev and the Everybody Smile More Group has an incredible sense of collaboration, which is key to working towards our mission. Since starting here, I have certainly been smiling more.